Essay on Privacy in the Age of Digital Social Media

The usage of digital technology is always increasing, and the people are aware of it, and are aware of various benefits that technology brings to them. They are always connected, able to contact almost anyone from anywhere, and they have access to the biggest source of information in their pockets. But, people seem to forget one thing - how much data technology creates. Facebook statuses, photo albums, videos, tweets - when reminded, most of people will remember these. But they are not the only data created. For example, Facebook stores information about all activities their users do. They store all messages, even deleted ones, they store all information about all logins, they know the times, places, and the devices you logged in from†¦show more content†¦On the analytics side, information about the visits are stored, and on the service side, information about the user accounts are stored. When those two are connected, you get information about the visits and about the users that made them. That does not seem like a big problem. After all, almost always, analytics are outsourced to specialized companies and services, like Google Analytics, and user’s did not leave much personal information on the web. Things started to change in the second half of 2000s. In 2006, Facebook went mainstream. In 2007, the iPhone was released. It was the iPhone that popularized smartphones among the general public. Thanks to Facebook, many people started sharing their full identity online, and thanks to people, Facebook has a big information database about a lot of users’ online activities. When a user registers a profile, he needs to enter his name, e-mail, and a phone number. Phone number is used to confirm that the account is registered by a human, and not a bot programmed to create many accounts that will be used for spam. Most of users connect Facebook to the phone number they are actively using. When users take photos with a smartphone, usually the locat ion on which the picture was taken is stored in the metadata of the photograph. This is possible thanks to the GPS chips that are included in almost all smartphones today. There is a setting based on which the smartphone decides whether or not to store the location in theShow MoreRelatedThe Digital Of Digital Privacy1380 Words   |  6 Pages The term digital privacy can be defined as or explain as by using digital means protecting information of private citizens or business, In these days when people try to explain what is digital privacy mostly they refer to usage of internet or relate with it. This is the technology era, digital privacy is being discussed in related areas, and addressing related issues according in right direction drive towards solution and help to secure more data. 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Reliance on Misleading and Deceptive Conduct

Question: Discuss about the Reliance on Misleading and Deceptive Conduct. Answer: Introduction: The Australian Consumer Law or the ACL is a substantial legislation for the protection of consumers in Australia, along with making certain that the businesses trade in a fair manner. Schedule 2 of the Competition and Consumer Act 2010 (CCA) contains the provisions regarding ACL (Coorey, 2015). The CCA provides the protection to the consumers from unfair contractual terms, unconscionable conduct, false representations, misleading and deceptive conduct, and various other unfair practices, which relate to the supply of goods and services, and even land (Corones, 2012). Section 3 of the ACL contains the definition of a consumer. As per this section of the ACL, an individual, who acquires goods or services, the amount of which does not exceed $40,000, or such a higher amount, which has been prescribed is a consumer, provided the goods or services have been acquired ordinarily for personal, household or domestic consumption or use (Australasian Legal Information Institute, 2017). Section 18 of the ACL provides the restriction on individuals from engaging in such conduct, during the course of trade or commerce, which can be stated as being deceptive or misleading (Kolivos and Kuperman, 2012). This conduct is considered as being an unfair business practice as per the CCA. Section 18 can be used by the people who have been induced or persuaded by some other party to enter into the contract, as a result of the misrepresentations which were made when the negotiations took place, and which ultimately led to the formation of the contract. When such an incident occurs, the aggrieved party can apply for the requisite relief due to the deceptive or misleading conduct arising from the misrepresentation made (Federal Register of Legislation, 2013). In the matter of Australian Competition and Consumer Commission v Internet Pty Ltd (2013) FCAFC 37, certain advertisement was given by TPA in the newspaper. The court held that these advertisements were not only misleading, but deceptive as well, due to the single price which was displayed in the advertisements for the services undertaken by the individuals. The reality was very different from these advertisements, as for these services, the individuals were required to pay a number of other costs, which were deliberately withheld in the advertisement by TPA. Upon the matter being presented before the court, the ruling was given in favor of the Australian Competition and Consumer Commission and it was held that the provisions of ACL were breached by TPA, as it engaged in misleading and deceptive conduct (High Court of Australia, 2013). In De Bortoli Wines Pty Ltd v HIH Insurance Ltd (in liquidation) Others [2012] FCAFC 28, it was held by the court that reliance had to be established on the misleading or deceptive conduct of the defendant, so that the provisions of the Trade Practices Act 1974 could be contravened. The Trade Practices Act 1974 is the former act of the ACL. Once the reliance is established, the court can award the required remedies to the plaintiff (Czoch and Whalebelly, 2012). As per section 29(1)(i) of this ACL, the individuals are considered to be involved in the unfair practices, where such individuals, during the course of trade or commerce, engage in the supply of goods or services and for promoting their goods or services, a false or misleading representation is made by the individuals in relation to the value, price, need, grade, standard or one of the other aspects of the services or products offered (Federal Register of Legislation, 2013). In Australian Competition and Consumer Commission v Jetstar Airways Pty Ltd [2015] FCA 1263, it was held by the court that there was a failure on part of Virgin and Jetstar, and that too deliberate, regarding the disclosers made pertaining to the additional Booking and Service Fee. Moreover, these particular disclosures relating to the fee were made, only when the consumer had crossed a certain number of stages under the booking process. Due to these reasons, both Virgin and Jetstar were held too have breached the act as they made false or misleading representation, due to their engagement in the misleading dip pricing practice (Jade, 2015). Exclusion clauses are the clauses, which are inserted in the contract and which have the capability of limiting the liability of the party including the same in the contract. For the exclusion clause to have legal validity, the same has to be incorporated in the contract in a proper manner. In addition to this, an exclusion clause cannot limit the applicability or contradict any law. It is crucial that the exclusion clause is brought to the notice of the party against which the same is being inserted (Roach, 2016). L'Estrange v Graucob [1934] 2 KB 394 contained the ruling that it was irrelevant if the individual had read the exclusion clause or not, if the same has been signed, the same is applicable on the parties (Swarb, 2017). In Chapelton v Barry UDC (1940) 1 KB 532, the back of the ticket contained the exclusion clause and the same was not brought to the attention of the plaintiff. Due to these reasons, the same was held as being invalid (E-Law Resources, 2017a). In Thornton v Shoe Lane Parking Ltd (1971) 2 WLR 585, a similar ruling was given. In this case also, for the reasons of the exclusion clause being at the backside of the ticket, it was held to be invalid (E-Law Resources, 2017b). The exclusion clause has to be stated at the same place only, and cannot be referred to some other place, as was established in Thompson v London Midland Scottish Railway (1930) 1 KB 41 (E-Law Resources, 2017c). The ruling given in L'Estrange v Graucob has an exception. In case the signing part of the contract has been misrepresented or has been mislead regarding the terms of or the effects of the contract, the rule given in L'Estrange v Graucob does not apply. Application In Curtis v Chemical Cleaning and Dyeing Co [1951] 1 KB 805, when the claimant gave her dress to the cleaners, she was requested to sign a form. Upon enquiring about the same, she was told by the assistant that the form excluded the cleaners liability in case the beads are damaged. However, this exclusion clause limited the liability of the cleaner from all the damages. When the dress was returned as badly stained, the plaintiff sued the cleaner. In this case, it was held that due to the misrepresentation by the assistant, the cleaner could not rely upon the exclusion clause (Swarb, 2015). In the given case study, Brent paid a total sum of $12,000 for him and his wife for booking the tour. This amount is within the limits given in the ACL for a consumer, and so, as per ACL, Brent and his wife were consumers. When Brent was booking the tour, he came across the live chat, where he clearly stated his and his wifes condition and preferences, and only after the assurances were made regarding the same, did he book the tour. He was explicitly told that the river part of the tour was a leisurely 8-hour cruise down a river in Canada, which would suit him and his wife, particular because his wife would not swim. When the tour was started, on 9th day, they came across the river cruise, which required him to ride rafts, which was not mentioned in the itinerary. And there he was told that they would have to ride the rafts as it was the only way. This statement was different from the one made when booking the tour and hence, the same can be deemed as misleading and deceptive conduct, in addition to the same being false representation. It was falsely told to Brent that the ride would be cruise, when in reality it was rafts, which mislead him into entering the tour. As per Australian Competition and Consumer Commission v Internet Pty Ltd, the information regarding the use of rafts was deliberately withheld by Rocky Tours and so, Brent was misled. And as per Australian Competition and Consumer Commission v Jetstar Airways Pty Ltd, Brent came to know about the rafts only after he had reached the 9th day of the tour. Hence, both section of ACL, i.e., 18 and 29(1)(i) were beached and this action would be deemed as unfair trading on part of Rocky Tours. Moreover, the exclusion clause would not safeguard Rocky Tours due to the misrepresentation made in it, as per Curtis v Chemical Cleaning and Dyeing Co. Even if this misrepresentation was not made, the exclusion clause would have been invalid, as the same restricted the liability of Australian Consumer Law on them, even when they provided services to the consumers. Conclusion To conclude, the applicability of the Australian Consumer Law on this case has given Brent, the rights of a consumer. And the actions undertaken by Rocky Tours have breached the leading sections of the ACL. Also, Rocky Tours cannot be safeguarded by the exclusion clause and so, would be liable for the losses incurred by Brent. References Australasian Legal Information Institute. (2017) Competition And Consumer Act 2010 - Schedule 2. [Online] Australasian Legal Information Institute. Available from: https://www.austlii.edu.au/au/legis/cth/consol_act/caca2010265/sch2.html [Accessed on: 23/04/17] Coorey, A. (2015) Australian Consumer Law. London, United Kingdom: LexisNexis Butterworths. Corones, S.G. (2012) The Australian Consumer Law. New South Wales: Lawbook Company. Czoch, K., and Whalebelly, R. (2012) Australia: DO: Shareholder reliance on misleading and deceptive conduct. [Online] Mondaq. Available from: https://www.mondaq.com/australia/x/182340/Arbitration+Dispute+Resolution/DO+Shareholder+reliance+on+misleading+and+deceptive+conduct [Accessed on: 23/04/17] E-Law Resources. (2017a) Chapelton v Barry UDC [1940] 1 KB 532. [Online] E-Law Resources. Available from: https://www.e-lawresources.co.uk/cases/Chapelton-v-Barry.php [Accessed on: 23/04/17] E-Law Resources. (2017b) Thornton v Shoe Lane Parking [1971] 2 WLR 585 Court of Appeal. [Online] E-Law Resources. Available from: https://www.e-lawresources.co.uk/Thornton-v-Shoe-Lane-Parking.php [Accessed on: 23/04/17] E-Law Resources. (2017c) Thompson v London, Midland and Scotland Railway Co [1930] 1 KB 41 Court of Appeal. [Online] E-Law Resources. Available from: https://e-lawresources.co.uk/Thompson-v-London%2C-Midland-and-Scotland-Railway-Co.php [Accessed on: 23/04/17] Federal Register of Legislation. (2013) Competition and Consumer Act 2010. [Online] Australian Government. Available from: https://www.legislation.gov.au/Details/C2013C00620/Html/Volume_3#_Toc368657533 [Accessed on: 23/04/17] High Court of Australia. (2013) Australian Competition and Consumer Commission V TPG Internet Pty Ltd (M98/2013). [Online] High Court of Australia. Available from: https://www.hcourt.gov.au/assets/cases/m98-2013/M98-2013.pdf [Accessed on: 23/04/17] Jade. (2015) Australian Competition and Consumer Commission v Jetstar Airways Pty Limited [2015] FCA 1263; (2016) ATPR 42-523. [Online] Jade. Available from: https://jade.io/j/?a=outlineid=418609 [Accessed on: 23/04/17] Kolivos, E., and Kuperman, A. (2012) Consumer law: Web of lies-legal implications of astroturfing. Keeping good companies, 64(1), p. 38. Roach, L. (2016) Card and James' Business Law. 4th ed. Oxford: Oxford University Press. Swarb. (2015) Curtis v Chemical Cleaning and Dyeing Co: CA 1951. [Online] Swarb. Available from: https://swarb.co.uk/curtis-v-chemical-cleaning-and-dyeing-co-ca-1951/ [Accessed on: 23/04/17] Swarb. (2017) LEstrange v F Graucob Limited: CA 1934. [Online] Swarb. Available from: https://swarb.co.uk/lestrange-v-f-graucob-limited-ca-1934/ [Accessed on: 23/04/17]

Like Father Like Son Essays - Song Of Solomon, Milk, Milkman

Like Father Like Son The book called Song of Solomon, by Toni Morrison, deals with many real life issues, most of which are illustrated by the relationships between different family members. One archetypal relationship that Morrison includes in her book is the father:son relationship. Although it is obvious that Morrison does talk about this topic, it is not so obvious what she is trying to say about it. So, one might ask, how does the author establish the father:son relationships throughout Song of Solomon and do they fit some sort of archetype? To answer a question such as this, it would be beneficial to examine the actual father:son relationships throughout the book. One established father:son relationships that is significant to this issue is the one between Milkman and Macon. From the start, Macon objected to Milkman even being born; he forced Ruth to do things to her body that could possibly kill the fetus. With a little help from Pilate, however, Milkman was allowed into the world. Macon, perhaps instigated by never having a mother and seeing his own father killed, has always appeared to be a cold and unforgiving parent even to his other children besides Milkman, but since Macon heard that his son?s nickname was ?Milkman? he has seen him as a symbol of his disgust for his wife and lost a lot of respect for his son and became even colder towards him. The only time Macon did spend time with Milkman, he spent it boasting about his own great upbringing, warning him to stay away from Pilate and telling him about the embarra ssing actions of Ruth. This is the manner in which Morrison establishes the relationship between Macon and Milkman in the first part of the book. As Milkman grows up, he recognizes the emotional distance between his father and himself. He goes his own way with a few skirmishes here and there and later he even manages to hit his own father. As Macon and Milkman grow apart and go their separate ways, Milkman doesn?t even think twice about it and just continues on with his life as if nothing was different. Near the end of the book Milkman seems to change his view of his father, with some help from the positive memories of the old men in the passage. Milkman grew up thinking that his father was a cold-hearted, hot tempered control freak who was only interested in gaining money and property. He came to realize that although there was some truth to what he thought, Macon was not inhuman. This is displayed in the passage when it states, ?His own father?s words came back to him: ?I worked right alongside my father. Right alongside him.? Even though Macon was against Milkman?s birth, he came to cherish his only son in his own way. Probably under the impression that showing affection was a sign of a weak man, Macon held back what feelings he had for his son. Milkman?s feelings about his father?s shows of affection are described when Morrison writes, ?Milkman thought then that his father was boasting of his manliness as a child. Now he knew he had been saying something else.? One of the few go od memories that Macon had of his father was spending time working alongside his father. Milkman finally figured out that Macon?s description of his time spent working with his father were meant to as a show of affection for Milkman and to cause Milkman to see the similarities between Macon?s relationship with his father and Milkman?s relationship with Macon. Milkman?s revelation is explained, ?That he loved his father; had an intimate relationship with him; that his father loved him, trusted him, and found him worthy of working ?right alongside? him.? He most likely remembers gaining a great amount of respect for his father by learning and watching how his father made a living. Milkman now saw that all those times that he spent with Macon down in the workshop and being taught how to run a business were his father?s mild way of showing love. When Macon would tell Milkman about how he worked right alongside his father, he wasn?t bragging about how masculine he was when he was little,

The Political Allegory of George Orwells 1984 essays

The Political Allegory of George Orwell's 1984 essays In 1984, by George Orwell, the reader sees a primary theme of political allegory and satire. Orwell is presenting the world of 1984 as a satiric statement of what might come to pass if the world did not become aware of the terrible problems facing it, not in 1984, but here and now. Orwell wrote the novel not as a prediction, but as a warning. He believed that in many ways society was regressing back in the direction of barbarism, and that in the fight against fascism and other totalitarian and terroristic systems of government, Western Civilization could fall under fascist rule. 1984 is the kind of book in which a writer finally explores the limits of his obsessions and the darkest aspects of themes he has been concerned with for years. Animal Farm, which is considered to be Orwells masterpiece, and 1984 are concerned with political evil and the misuse of language. Animal Farm is a fable. Orwell rewrote it with human beings as the personae in 1984. The two books express his unique assumption that evil is primarily political. The two best-known works of Orwell, the beast fable and the anti-Utopian fiction seem to have more universal satirical meanings. Both books deal with the corruption of an originally revolutionary ideal into just another dictatorial regime. As if Orwell is saying, men will always allow themselves to be tricked and to behave, in the terms of like Boxer and sheep. Animal Farm is a satire that uses its characters to symbolize leaders of the Russian Revolution. The animals of "Manor Farm," the setting of this novel, which symbolizes Russia, overthrow their human master after years of mistreatment. The theme in the novel being that in every society there are leaders who will, if given the chance, likely abuse their position. Old Major is a prize white boar who helps point out to the animals that no animal in England is free. He continues to tell the animals that their labor is stolen by man, who bene...

Marketing 2 Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing 2 - Assignment Example g undertaken also they designed teaser campaign for the firm’s rebranding process also a graphic was released which showed the repealing of old and evolution of a new identity on ’01.01.01’ (date of launch)(Rebranding and Repositioning a global brand. 29 legal firms all around the world were coming up with marketing strategies and advertisements which repeatedly captured the rebranding of Andersen Consultancy and the idea that firm was evolving into a bigger and better place. Through this extensive research and massive marketing the firm transferred its brand equity from Andersen to Accenture which itself was derived from two words ‘assent’ and ‘future’, the idea of providing more and broader services than ever before. (Accenture) (Accenture, 2002) A. The shift in the Brand name as mentioned previously was a result of a legal decision which if not handled properly might have resulted in the collapse of a giant of that time. This rebranding was not a result of an innovation or anything. Criteria to evaluate the new brand name revolved around the question, that what innovation was the firm offering after this huge makeover. Business reengineering, Business Integration, Specialist in Technology, More and broader services, Masters in the field and Leaders of Future were the six agenda’s set by the firm at the time of rebranding. In the light of these criteria Accenture is the perfect fit for the company since its name in itself speaks of future and is innovative in nature too. The conversion was no less then reengineering and transforming the firm into a whole new platform, for people to look up to with a guarantee of receiving the best at their footsteps. (Accenture, 2002) A. Accenture used this opportunity of renaming itself to reposition the brand in a whole new dimension. While this process of repositioning was undertaken the company and its legal and marketing advisors kept this fact in mind that the services of consulting being performed by the

How are the banks affecting the US economy thanks to the TARP and Essay

How are the banks affecting the US economy thanks to the TARP and other bailouts from the US government - Essay Example This research report looks into the bank effects on the United States Economy, after the bailout plan, and how the banks have coped with the plan in their economic functions which according to Fusan, R., (2008, pg 1095), include netting and settlement of payments, through collection and paying agents for customers, clearing and settlements of payments which enables them to economize on reserves held for such settlements of payments, since inward and outward payments offset each other. They also play a vital economic role in credit intermediation, through borrowing and lending back-to-back on their own account as middlemen. Therefore, with the economy maimed to the point where the bank roles were threatened, the Government through its responsibility as the economic overseer intervened to allow them to borrow more on demand debt as well as short-term debt and to provide more long term loans. The borrowed money would mainly maintain cash reserves, invest in marketable securities that can be readily converted into cash if needed and raising replacement funding as required from various sources such as whole sale cash markets and securities market (Fusan, R., 2008, pg 1102) According to Alfred and Yalata, (2009, pg 300), the banks that agreed to receive preferred stock investments from the US Treasury included Goldman Sachs Group Inc, J.P. Morgan Chase & Co., Morgan Stanley, Bank of America Corp., Citigroup Inc., Bank of New York Mello

Mobile Computing and Social Networking Essay Example for Free

Mobile Computing and Social Networking Essay 1Introduction Tiny, portable gadgets, such as pocket digital assistants (PDAs) and mobile phones have been in the recent years pushed on the mark. Mobile or ubiquitous computing and handy gadgets are changing the relations between computers and humans.there is an introduction of a new communication approach based on context. This approach enables people to interact with computers, objects and environments seamlessly. Mobile computing devices have enabled composite cooperation and communication patterns that were not dreamt of in the past years. They possess vital features in portability, ability to share information using communication networks; wireless, and synchronizing the information with other standardized gadgets. There have drastic changes in the technological landscape in the past years led by the emergence of mobile computing devices focusing on consumer preferences. The rapid increase in use of mobile computing gadgets is nowadays noticeable in the medical or healthcare industry. The healthcare industry has never been a frontrunner in terms of Information Technology and computing in relation to caring for patients and clinical trials. Health care providers are adopting new and innovative ways using mobile computing platforms to support patient care. Thus through a constant drive to find a new method of improving the quality of patients’ lives, the health care industry has benefited. This has seen the enormous growth of wearable portable systems, monitoring the patient’s conditions for vital signs. This paper focuses in assessing the concept of monitoring patients using mobile computing gadgets transmitting using wireless technology. It also assesses the use of social networks to group support for patients with similar medical conditions. 2Monitoring patients using wearable, mobile gadgets 2.1concepts Mobile health monitoring systems have come handy in helping people to engage closely in their own health care. This technology involves the integration of a biosensor which monitors vital signs (such as heart rate, BP, temperature and other health-related information), environmental sensors, and a location sensor into a wearable wireless network. This allows an enduring, unobtrusive monitoring with immediate feedback to the patient or physician about the current status and a real time update of the user’s health data. The data makes up the EPR (electronic patient record), which allows the health status data of the patient to be accessed using many devices and heterogeneous networks. Mobile computing application in medicine allows access to EPR for consolidated information on patients from any location within the network. This advancement has brought about many benefits to the medical industry. However, it does not make a substitute for the direct eye to eye meeting between patient and the doctor due to the various setbacks it suffers. 2.2Advantages of using mobile computing to monitor patients Monitoring patients using wearable, mobile devices has a lot of merits as compared to the traditional inpatient visit by the patient. These include: 2.2.1Patient participation in their own health care This technology allows the healthcare providers to be close and interact more with patients. This grows the sense of ownership amongst patients and their relatives as they tend to take in more information and interact with it. This interaction provides the clinician an improved access to information thus leading to a better diagnosis. The resultant is a sense of ownership in the patients leading to high rates of diagnosis acceptance and following of post-diagnosis orders. 2.2.2Easier and quicker visibility of the patient’s condition The physician does not have to wait for laboratory results to be sent or telemetry to be done. The mobile computing devices allows for real time viewing of information. 2.2.3Increase in efficiency of healthcare The provider does not have to move from machine to machine, one room to the other seeking the patient’s data. Updated data can be accessed from the electronic patient records in real time by the wearable monitoring devices. This leads to swift and accurate decision making concerning patients issues since it relies on accurate data. 2.2.4Cost The development of these mobile devices can be realized within modest charges compared to specialty systems. The maintenance of these small but essential devices is also low compared to the specialty systems. This pulls down the cost of running mobile-computing monitoring devices. 2.3Disadvantages of using mobile computing to monitor patients Monitoring patients using mobile computing powered devices also suffer some setbacks. 2.3.1Health hazard The issue of radiations still is unclear posing uncertainties on its application. The health care industry players have not agreed on the standards of these devices. 2.3.2Technical stress Its application may bring more technical emphasis which can result in a stress issue to patients and medics (Brahnam Jain, 2010). The patients’ data has to be stored securely. This is often a challenge because the users of these devices may be unequipped with the necessary level of expertise; to perform the encryption tasks. However, security is a point of concern in the application of these gadgets. An effective protocol or security measure should be used to ensure heavy security to the data accessed through them. This entails an implementation of strong access protocols at both the gadget and the network levels. Appropriate encryption measures should also be implemented to safeguard against unauthorized access of the information stored in the device, in case it lands in the wrong hands due to theft. However, these devices should be designed only to allow viewing of sensitive data locally on the mobile computing device rather than storing it. 2.4Use of social network to group support for patients Online health social networking sites give patients the privilege to obtain and disclose information on some health condition without disclosing their identities (Turban Volonino, 2011). Support groups help patients to cope with the various conditions by providing social support and network of information to its members. Patients educate each other on the conditions and treatments using the social network. This often impacts the old doctor-patient relationship, and could develop a foundation for a market driven system where clients can make choices. Health oriented social networks are extremely beneficial to patients they provide an instrumental support by providing stress relieving services, financial assistance, advice and willingness to help. It offers nurturing support aiming at comforting stressed patients without necessarily solving the problems leading to the stress by making the patient feel cared. 3Conclusion The application of technology in the health industry has come a long way. Its adoption in the monitoring of patients has been extremely beneficial to both patients and doctors. However, there still concerns over the security of the many sensitive data passed on from one point to the other by these mobile devices. Improved security measures should be enacted, to ensure that the patient’s data is safe from external access since it may incriminate the privacy right of the patient. Health care oriented social network has been much of a platform where patients share their experiences. The healthcare providers get to acquaint themselves of the patients’ experiences and also market their services by engaging directly with the patients. * 4.0References Brahnam, S., Jain, L. C. (2010). Advanced Computational Intelligence Paradigms in Healthcare 5: Intelligent Decision Support Systems. Berlin, Germany: Springer. Shahriyar, R., Bari, F., Kundu, G., Ahamed, S., Akbar, M.(2009). Intelligent Mobile Health Monitoring System (IMHMS). In P.kostkova (Eds..), Electronic Healthcare: Second International ICST Conference, EHealth 2009 Istanbul, Turkey, September 2009 Revised Selected Papers (pp. 5-12). Berlin, Germany: Springer. Tan, J., (2005). EHealth Care Information Systems: An Introduction for Students and Professionals. Hoboken, NJ: John Wiley Sons. Turban, E., Volonino, L. (2011). Information Technology for management: Improving strategic and operational performance (8th ed.). Hoboken NJ: John Wiley Sons.