Marketing and Twitter Essay Example for Free

Marketing and peep Essay1. Is Twitter just a bright mood or a real business opportunity? To what extent does Twitters situation reflect the past record of its founders? I think Twitter is a bright idea entirely also a real business opportunity that its founder has been waiting since 1997. Evan William has developed so legion(predicate) unalike ideas and created some companies which he sold. in that respect are so many similar social networking companies. Although the idea of Twitter is not fully original or new, but its a most successful one. The founder takes a unique opportunity while others dont and he takes risks that others think is impossible. He had the quite a little and creativity of a true entrepreneur.2. A). what is Twitters Advantages and challenges given it chosen technology configuration? Twitter is an easy-to-use broadcasting system that allows users instant to transmit improvident message in real time. It just need carry standard cellular phone to tapping out a message. Its an open source computer program while you eject restrict the subscription lists to selected subscribers, or leave it open, which allows anyone to sign up to read your Tweets.B). what are the benefits and challenges for corporations looking to use Twitter internally and externally For internally, the employee cease encouraged to participated in a group effort to post topic and join in the conversation with the pursual, and the corporation is able to get instant feedback from the followers by using informal Twitter polls. For externally, Corporations are using Twitter for a web site targeting a very niche market, this is pretty impressive. There are few ways Twitter has positively impacted on corporations brand image. First, use Twitter erect raise the profile in the marketplace. Second, Twitter have enabled corporation to connect with their customers in a way that makes them feel like they are a part of what corporation doing. Third, many people responded th at they actively seek out product on social media. Moreover, Twitter can be a promotional evangelist for the corporation.3. What has been Twitters marketing approach to date, and is it sustainable? By the looks of the information from the case that looks like Twitter has reached its limits with the current marketing approach they used up to date. In localize to avoid being pushed out of the market, Twitter should build relationships with potential rivals, but not trying to break them. The biggest marketing problem which Twitter faces is adapting their vision and scheme to the potential market. This can only be done if they adapt a stable structure and operating process as much as ever-changing their values according to their users and market needs.4. Can Twitter ever earn profits? If so, what are the best ways it can monetize? Twitter can ever earn profits if they manage their market growth and service delivering correctly. For outsider, Twitter should consider selling a part of c ompany to a more stable company that could assist them in staying ahead of their future rivals. Selling some rights can assisted them generating income and help them adjust their marketing strategy. For themselves, Twitter can sell advertising space and adding more attractive services to keep the user excited. Also, Twitter should pay attention to some service their competitor concentrate on but they missed.