Online Store Essays -- Technology, Apple, Inc.

The product is more important to brand apple Inc. is an Ameri deal multinational sess with a focus on designing and manufacturing consumer electronics and closely related software products. It is formerly Apple Computer Inc. that was established in Cupertino, California on April 1, 1976 by Steve Wozniak and Steve Jobs. Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September cc7, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on mackintosh or Windows, and also on the iPod touch and the iPhone. The companys best-known hardware products include the Macintosh line of personal computers, the iPod line of portable med ia players, and the iPhone. (Apple Inc., 2011) In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. .Jobs history in business has contributed much to the symbolic image of the idiosyncratic, laissez-faire(a) Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving preliminary the development of products that are both functional and elegant has earned him a devoted following (Apple minus Steve Jobs, 2010). However, Steve Jobs as CEO of Apple who is leading the consumer engineering science wor... ...th the development of noble technology, some new products continuously appear, new product design and development is a crucial factor in the survival of a company. In an industry that is changing fast, firms must c ontinually revise their design and range of products. As a purchaser in todays marketplace, we can choose from an astounding array of brands. For many categories, there is little product differentiation yet a multitude of brands are available. Apple is consistently overture out with new innovations to keep their products interesting, while also keeping up with the demands of modern technology. The bottom line Apple delivers outstanding products consistently that receive high consumer ratings, causing consumers to keep coming back for more. Brand, of course, can be a soul of a company as long-term loyalty can be established only with a sustained campaign.